Who is in Sales? Everyone Sells.

Sell Yourself All The Time...

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10.16.2008

Are Customers Smarter Now?

Everyone says, "...because of the internet, your clients are smarter now more than ever..."I wonder. Really?I my opinion, there was a time when the internet held all sorts of "information" - but today, there is so much, that it is all just "data". Perhaps a subtle difference, perhaps not.Think about it in the world of copiers. Just because a prospect can search the 'net and retrieve hundreds of brochures, user reviews and even pricing does this make him/her smarter?Informed, agreed.Can access to all the facts in the known world make your prospect...

10.08.2008

Getting Attention - Carnival Barking

From a question posed on LinkedIn, by Julian Lockhart"How do I get the attention of a prospect who won't return my call? I am thinking of sending a short note with a penny in it that says " a penny for your thoughts". Any other ideas?"My response:"...Ok well.I will answer without demeaning - I hope.I have worked for companies that used these "techniques" to get attention - the baby shoe, the Penny, cookie, flowers, toy trucks, uniforms with custom logos - all were successful 15 YEARS AGO.It don't work now. And if it does, I question the entry...

10.07.2008

The Death of the Copier: The Single Most Important Tool In Managed Print Services

Copier Sales - love it!The Death of the Copier: The Single Most Important Tool In Managed Print Servi...