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12.20.2008

Ford Tells The US, "No Thank you..."


The Model T, the Rouge Plant, and now... 

Henry defined the auto industry - his idea to manufacture a product that his employees can afford to buy, was pure genius. And the employment of ex-cons to secure his family, turned into the downfall of his corporate legacy - maybe. 

The last remaining American hope in the auto industry is Ford Motor Company - can it be a result of the Ford family beginning to buy back stock years ago? Family-owned. Perhaps all the money the family saved with the Lions- will come in handy. Today, Bush ok's a bailout for GM and Chrysler - and Ford said no thanks. 

Defiant Ford. Struggling Ford. Brilliant Ford. GM and Chrysler are pretty much gone - GM and Chrysler must sell their corporate jets. Another requirement of the 3-year loan is to secure concessions from the unions - Ford will piggyback those concessions. The next 6 months are going to be very interesting. 

 Ford's next ad campaign should capitalize on this move - the defiant, remaining American automotive dream. 

 And this was just after the F-150 was named the 2009 Truck of the Year - remember last year it was the Toyota Tundra.

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