As the economic doldrums continue to stagnate business, the focus on selling is getting more intense.
True, if you have a job, most likely it is on the line - especially in sales. No numbers could be the end of a position and the beginning of that novel you always wanted to write.
What to do? The basics - simple conversations, maintaining relationships, and delivering on what you promise are a very good place to start.
Talk to your prospects like people -
Right now, desperation is setting in. The person on the other end of the line could be facing the same situation you are in - his job is on the line. Unlike you, he is trapped in a cube with few options. Talk to him.
Sustain your existing relationships -
Again, stress is everywhere and in every corner of the business world. Feed your existing customer relationships with a call, a card, or a nod to let them know you are still there and ready to help.
Make promises and keep them -
The current level of uncertainty actually makes it easier for you to look better by keeping SMALL promises. Tell someone you will call them on Tuesday, and then, call them on Tuesday. Promise to get back to them with an ETA, even if the ETA is not good news, give them the ETA.
Basics. It is all coming back to basics.
